Privacy policy

This policy explains how FlexTrainer handles personal data for visitors, coaches and the customers whose records they manage.

Who controls your data

Alpine Ledger GmbH operates FlexTrainer. Coaches are responsible for the customer and session data they enter; we process that data to provide the service. Questions can be sent to privacy@flextrainer.co.uk.

Data we collect

We collect account and contact information, customer and coaching records entered by account holders, billing and subscription records, support correspondence, and limited technical logs needed to keep the service reliable and secure.

How we use data

We use personal data to provide and secure FlexTrainer, issue invoices, process subscriptions, answer support requests, prevent abuse and meet legal obligations. We do not sell personal data.

Lawful bases and UK rights

Depending on the activity, processing is necessary to perform a contract, comply with law, pursue legitimate interests in operating a secure service, or act on consent. UK users may ask to access, correct, erase, restrict or export their personal data, and may object to certain processing. You may also complain to the Information Commissioner’s Office.

Analytics on coach landing pages

We use Google Analytics and PostHog to understand aggregate use of the production coach landing pages. PostHog records anonymous page visits and exits, bounded marketing campaign tags, calls-to-action, disclosure, calculator and scroll interactions, and fixed paid-signup funnel stages. We do not call PostHog’s identify function or send it a FlexTrainer user or account ID.

PostHog session replay is enabled to help us understand how those pages are used. Every form input is masked, forms and the paid signup dialog are excluded from replay, and Stripe’s payment iframe remains isolated. Entered email, postal address, bank and payment values are not sent. URLs are reduced to the page address and strictly bounded marketing UTM tags; other query values such as click IDs are removed before an event is sent.

Service providers and international transfers

We use carefully selected hosting, email, analytics and payment providers. PostHog analytics for the landing pages is sent directly to PostHog’s United States service. Where data is transferred outside the United Kingdom, we use an appropriate legal safeguard such as an adequacy regulation or approved contractual clauses.

Retention and security

We retain information only for as long as needed for the service, legal obligations and legitimate business records. We use access controls, encryption in transit, backups and monitoring to protect information, although no online service can guarantee absolute security.

Cookies and Do Not Track

Essential cookies keep sessions secure. PostHog uses memory-only persistence on the coach landing pages and does not create a PostHog cookie or local-storage entry. If your browser sends a Do Not Track signal, PostHog is not loaded and no PostHog event or replay is collected. Browser controls can restrict other non-essential cookies.

Contact

Email privacy@flextrainer.co.uk with a privacy request. We may need to verify your identity before responding.

Last updated: 11 October 2026.